Head of Digital Marketing

Company Description

CloudlyIO, Inc. is a pioneering AI solutions company that transforms traditional industries through practical, real-world artificial intelligence and machine learning applications. With over 10 years of technology depth and 5+ years building production-grade AI systems, we deliver custom AI solutions for communication, healthcare, and industrial operations. Our flagship AI products include:

• CloudlyNet – Network AI for self-healing, self-optimizing telecommunications and enterprise networks
• CloudlyCare – Safe, compliant clinical AI assistants for healthcare professionals
• CloudlyPulse – Industrial AI for intelligent automation and operations
• CloudlyMELT – Data collection and preparation for AI-driven insights

We work with strategic partners including AWS, Google, NVIDIA, and the Linux Foundation to deliver AI solutions that solve real problems and drive measurable results. We’re seeking an exceptional digital marketing leader who can take ownership of our brand growth across all AI/ML solution areas and establish CloudlyIO as a thought leader in practical, enterprise-ready artificial intelligence.

About The Role

We’re looking for a strategic and results-driven Head of Digital Marketing who will take full ownership of CloudlyIO’s digital presence and lead generation efforts across our AI/ML solutions portfolio. This role requires a rare combination of technical understanding of AI/ML technologies, creative marketing vision, and execution excellence. You’ll be responsible for developing and executing comprehensive digital marketing strategies that position CloudlyIO as a leader in practical enterprise AI solutions across communication, healthcare, and industrial sectors.

The ideal candidate is a self-starter who can independently drive all aspects of social media marketing, content creation, market research, competitive analysis, and demand generation. You must be able to translate complex AI/ML concepts into compelling narratives that resonate with technical and business audiences alike. This role demands both strategic thinking and hands-on execution—you’ll own everything from high-level positioning to day-to-day social media engagement and campaign optimization.

Responsibilities

Strategic Leadership & Market Ownership

• Develop and execute a comprehensive digital marketing strategy aligned with CloudlyIO’s AI/ML product roadmap and revenue targets
• Conduct ongoing market research and competitive analysis in AI/ML, telecommunications, healthcare AI, and industrial automation sectors
• Own market positioning for CloudlyNet, CloudlyCare, CloudlyPulse, and CloudlyMELT solutions
• Define key performance indicators and establish measurement frameworks to track marketing effectiveness and ROI
• Lead go-to-market strategies for AI/ML product launches and feature releases
• Collaborate with executive leadership, product teams, and engineering to shape product positioning and messaging

Social Media Marketing & Brand Building (Full Ownership)

• Take complete ownership of all social media channels (LinkedIn, Twitter/X, YouTube, GitHub, technical forums)
• Create and execute social media content strategies that showcase CloudlyIO’s AI/ML expertise and thought leadership
• Develop daily content calendars, create original posts, and manage community engagement
• Build and nurture online communities around our open-source projects and AI solutions
• Monitor social conversations about AI/ML trends and position CloudlyIO in relevant discussions
• Grow follower base and engagement metrics across all platforms
• Create video content, demos, and visual assets for social distribution

Lead Generation & Demand Creation

• Own and exceed lead generation targets across all AI/ML solution areas
• Develop and execute multi-channel campaigns targeting telecom operators, healthcare organizations, and industrial enterprises
• Build and optimize lead scoring models and qualification frameworks
• Create targeted campaigns for specific personas (CTOs, CIOs, network engineers, healthcare IT leaders, operations managers)
• Implement account-based marketing (ABM) strategies for enterprise accounts
• Develop partner marketing programs with AWS, Google, NVIDIA, and other strategic alliances
• Manage webinar programs, virtual events, and digital conferences to generate qualified leads

Content Marketing & Thought Leadership

• Create compelling content that explains complex AI/ML concepts to technical and business audiences
• Develop case studies, white papers, blog posts, and technical documentation highlighting real-world AI applications
• Build content around practical AI solutions (avoiding “AI hype” and focusing on proven results)
• Create industry-specific content for communication, healthcare, and industrial sectors
• Develop technical content that demonstrates CloudlyIO’s 10+ years of technology depth
• Coordinate with engineering and product teams to create authentic, technically accurate content

Team Management & Development

• Build, mentor, and manage a high-performing digital marketing team as the company grows
• Foster a culture of innovation, accountability, and continuous improvement
• Manage agency relationships and external vendor partnerships
• Develop team capabilities through coaching, training, and professional development opportunities

Channel Strategy & Execution

• Oversee multi-channel digital campaigns including SEO/SEM, paid social, display advertising, email marketing, and content marketing
• Drive website optimization, conversion rate optimization, and user experience improvements for ai.cloudly.io
• Manage marketing automation platforms and lead nurturing programs
• Optimize the marketing funnel from awareness through conversion and customer success
• Develop developer marketing strategies to engage technical audiences and open-source communities

Growth & Performance Analytics

• Implement data-driven testing and optimization strategies across all digital channels
• Analyze campaign performance, customer insights, and market trends to inform strategy
• Track and report on pipeline contribution and marketing-sourced revenue
• Manage digital marketing budget allocation and ensure efficient spend across channels
• Conduct A/B testing and multivariate experiments to continuously improve performance

Requirements

Experience & Industry Knowledge

• 8+ years of digital marketing experience, with at least 3 years in a senior leadership role
• Proven track record marketing AI/ML, B2B technology, SaaS, or enterprise software solutions
• Deep understanding of AI/ML technologies, use cases, and market landscape (ability to discuss neural networks, machine learning operations, model training, etc.)
• Experience marketing to technical audiences including developers, data scientists, network engineers, and IT decision-makers
• Track record of marketing complex, technical products to both technical and business stakeholders

Social Media Marketing Mastery

• Demonstrated expertise managing all major social media platforms (LinkedIn, Twitter/X, YouTube, GitHub)
• Proven ability to create engaging technical content that resonates with B2B audiences
• Experience building and growing social media communities from scratch
• Portfolio showcasing successful social media campaigns with measurable business impact
• Hands-on experience with social media management tools, analytics platforms, and content creation
• Comfortable being on camera and creating video content for social channels

Lead Generation & Demand Creation

• Proven track record of consistently exceeding lead generation and pipeline targets
• Expertise in account-based marketing (ABM) and enterprise demand generation strategies
• Experience with multi-touch attribution and marketing mix modeling
• Strong understanding of B2B sales cycles and enterprise buying processes
• Track record of generating high-quality leads that convert to revenue

Ownership & Execution

• Self-starter with demonstrated ability to take complete ownership of marketing initiatives
• Proven ability to work independently and drive results without constant oversight
• Experience conducting market research, competitive analysis, and customer insights studies
• Comfortable wearing multiple hats and executing tactical work alongside strategic planning
• Track record of building processes and systems from the ground up

Technical & Analytical Skills

• Deep expertise across digital marketing channels including paid search, paid social, SEO, email marketing, and marketing automation
• Strong analytical skills with experience using data to drive decision-making and demonstrate ROI
• Proficiency with marketing technology stack (Google Analytics, HubSpot/Marketo, Salesforce, SEMrush, social media analytics)
• Experience with A/B testing, conversion optimization, and growth experimentation
• Ability to create technical content and understand documentation, code samples, and technical architectures

Communication & Leadership

• Outstanding written and verbal communication skills with ability to explain complex AI/ML concepts clearly
• Excellent presentation skills and ability to influence stakeholders at all levels
• Experience managing marketing budgets of $1M+ annually
• Demonstrated success building and leading high-performing marketing teams
• Bachelor’s degree in Marketing, Business, Computer Science, or related field; MBA or technical degree preferred

Preferred Qualifications

• Experience marketing AI/ML solutions in telecommunications, healthcare, or industrial/manufacturing sectors
• MBA in Marketing, PGD in Digital Marketing, Preferred if you have BSC in computer science or MIS.
• Experience with open-source community building and developer relations
• Track record of successful AI/ML product launches and go-to-market campaigns
• Experience working with strategic technology partners (AWS, Google Cloud, NVIDIA, etc.)
• Knowledge of network operations, healthcare IT systems, or industrial automation
• Experience creating video content, podcasts, or other multimedia marketing assets
• Understanding of enterprise AI/ML buying cycles and procurement processes
• Familiarity with AI/ML development tools, frameworks, and infrastructure
• Experience marketing to highly regulated industries (healthcare, telecommunications)
• Active presence in AI/ML or tech communities with personal brand/following
• Experience with GitHub, Stack Overflow, or other technical community platforms

Compensation & Benefits

• Salary: Negotiable
• 2x Festive Bonuses equal to a month’s salary.
• 2 days Weekend, 10 days Casual Leave, 10 days Sick Leave, plus 14 days Public Holidays based on Cloudly’s global holiday calendar for Bangladesh.
• Fully subsidized Lunch & Evening snacks, also Tea and Coffee for recreation.
• Working with friendly, passionate, and experienced teams.
• Use the cutting edge of technologies with USA clients and teams.

Application Process

Please send your resume to career@cloudly.io mentioning the position in the subject line.